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50 Top Tips for Starting a Day Spa | Part 2

Article Category: The Spa Experience

7. Have a daily operations idea in mind:

Knowing exactly how a day spa operates is of utmost important. Each section of your day spa will need to run smoothly and efficiently. Have a rough sketch in mind of how you would like everything to work. Reading through Erica Miller and JR. Osca Miller’s book, Salonovations' Day Spa Operations can help you get everything in order.

8. Staff training:

All potential staff should be extremely well trained in customer care and customer services. Keeping the client happy at all times is of utmost importance. If you have well trained staff with a great positive attitude, then you will get positive results. You can learn more about this by reading Janet M. D'Angelo’s book called A plan for success.

9. Plan to give something back:

Set up a program where clients can either score loyalty points or rewards and for every number of rewards met the company donates a certain amount to charity. People love to give something back and if they are doing something good by supporting your day spa as opposed to a competitor, then you are already ahead of the pack!

10. Decide on the services you will offer:

Not all day spas offer the same services. By specialising in specific procedures and treatments you will ensure that you have repeat customers and will be able to win their loyalty.

11. Plan to offer referral specials:

When you first start up your day spa you are going to need to create a client base as quickly as possible. Offer your first new clients free treatments when they introduce new members. Of course you do not have to use this exact example, but something similar could develop a greater client base and win the loyalty of your new clients.

12. Plan the design and layout:

The layout and design of your day spa is important to the comfortable daily running thereof. If your day spa is set out cumbersomely, chances are that clients won’t enjoy the experience. Learn more about spa designs and layouts by reading Beauty, Health and Design by Daniela Santos Quartino.

13. Educated yourself on the treatments you plan to offer:

Of course when you start a day spa you will have staff that will carry out procedures and treatments on clients, but it would be in your best interests to learn how to perform the treatments that your spa will be offering. Study guides such as The Official Guide to Spa Therapy at Levels 2 & 3 written by Joan Scott and Andrea Harrison, can be a great help in this regard.

14. Be informed:

Make sure that you, your staff and key management members are well informed of latest spa business management trends. Day spa business strategies and encouragement can be gained by reading Neil Ducoff’s book titled “Fast Forward Salon & Spa Business Resource”. This book is said to help spa and salon owners gain the encouragement and motivation needed to boost their businesses.

15. Be innovative:

Find ways to ensure that your day spa is bringing something new and unique to the market. Offering services, treatments and specials that your competitors cannot match will win you points with your potential clients.

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